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      <image:caption>Black T-shirt concept</image:caption>
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      <image:caption>White T-shirt concept</image:caption>
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      <image:caption>Creating gifs to be used on websites and in newsletters for Asus logistics ltd.</image:caption>
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      <image:caption>The company provided a delivery and removal service, inspired by brands such as All Saints/clocks and colours and how they made using their website unique and interesting.</image:caption>
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    <loc>https://www.nmonaghanart.com/portfolio/reflections</loc>
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    <lastmod>2024-11-04</lastmod>
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      <image:title>Portfolio - Reflection Utilisation</image:title>
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      <image:title>Portfolio - Reflection Utilisation</image:title>
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    <image:image>
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      <image:title>Portfolio - Reflection Utilisation</image:title>
      <image:caption>I was extremely happy with the outcome of this work as It was once of my first attempts to really try and produce a print ready piece using procreate.</image:caption>
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    <image:image>
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    <loc>https://www.nmonaghanart.com/portfolio/childrens</loc>
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      <image:title>Portfolio - Children's illustration</image:title>
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      <image:caption>Land pirates: Silly ideas of a pirate town who roam around on the back of a giant tortoise.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ae8016c197cf67949b9a45/c4326ae9-d546-488f-ad72-3c9f9d04627b/Untitled_Artwork+7.jpg</image:loc>
      <image:title>Portfolio - Children's illustration</image:title>
      <image:caption>Trying to maintain continuity across the images, while maintaining the simplistic nature of art created to entice younger audiences.</image:caption>
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    <image:image>
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      <image:title>Portfolio - Children's illustration</image:title>
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  <url>
    <loc>https://www.nmonaghanart.com/portfolio/fine-art-2022-24</loc>
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    <lastmod>2024-11-04</lastmod>
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      <image:title>Portfolio - Fine art 2022-24</image:title>
      <image:caption>Abyssal allure - 01/2024</image:caption>
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    <image:image>
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      <image:title>Portfolio - Fine art 2022-24</image:title>
      <image:caption>Naive optimism -04/2023</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ae8016c197cf67949b9a45/4c5cc9c9-4cc5-4cf6-b45d-0002e51efa8f/A3_La_La_Land.jpg</image:loc>
      <image:title>Portfolio - Fine art 2022-24</image:title>
      <image:caption>la la land - 02/2023</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ae8016c197cf67949b9a45/1679619840430-5H70U2F8JN87054ZRAWP/129BF591-FA5A-4AB0-B759-DC123144CE52.jpeg</image:loc>
      <image:title>Portfolio - Fine art 2022-24</image:title>
      <image:caption>Memoir of a tear - 03/2023</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ae8016c197cf67949b9a45/8ba263d9-eda9-43c1-997a-eee5ed34158f/4BC6867E-0B2A-479A-840C-733C34C91DDC.jpeg</image:loc>
      <image:title>Portfolio - Fine art 2022-24</image:title>
      <image:caption>Beneath the rose - 02/2023</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ae8016c197cf67949b9a45/1679620139822-GPW21KEDQODFJNM190AK/EA8A33EB-8C73-4821-8022-0CEBF6C6D4CE.jpeg</image:loc>
      <image:title>Portfolio - Fine art 2022-24</image:title>
      <image:caption>Beautiful imperfections - 01/2023</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ae8016c197cf67949b9a45/74bcafbb-448c-4378-a303-7c6cf3292e3b/Untitled_Artwork+16.jpg</image:loc>
      <image:title>Portfolio - Fine art 2022-24</image:title>
      <image:caption>The Witcher - 01/2023</image:caption>
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    <loc>https://www.nmonaghanart.com/portfolio/charicterdesign</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-04</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61ae8016c197cf67949b9a45/c4c2403c-4cb2-4343-8deb-7b392a6267b1/Untitled_Artwork+12.jpg</image:loc>
      <image:title>Portfolio - Character design</image:title>
      <image:caption>While thinking about this obviously very serious and real species, I thought about what different types of tooth fairy's would make them and their culture feel more real and intricate. Hierarchies, Royalty/nobility, jobs and what that civilisation would be like.</image:caption>
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    <image:image>
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      <image:title>Portfolio - Character design</image:title>
      <image:caption>Canine: I decided to name each body type after those of teeth (deciduous, canine, molar, wise).</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ae8016c197cf67949b9a45/9e7b3d09-20f0-40df-a832-c3a75c4b3752/Untitled_Artwork+10.jpg</image:loc>
      <image:title>Portfolio - Character design</image:title>
      <image:caption>Scale: Once I had created the 3 body types of this creature now looked more like a species. I then wanted to create a scale guide so that I could in the future keep the figures consistent throughout future works. Left: Deciduous. Middle: Molar. Right: Canine.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Portfolio - Character design</image:title>
      <image:caption>Queen: The insect-like characteristics of which these creatures possessed, made obvious to me that they would need a queen not unlike bees/ants. In comparison to the others, I wanted this one to seem more human and civilised. Due to this I decided upon a pose that I thought was visually imposing, yet regal. A clear differentiation from the others.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ae8016c197cf67949b9a45/fa24fbb4-fce7-4790-b26e-8960d85882b3/After_Eng_Lost.jpg</image:loc>
      <image:title>Portfolio - Character design</image:title>
      <image:caption>The Old One(Wisdom): Once I came up with the idea of the queen. I thought who she descends from that gives her such authority and stature over the others. Of course, bigger is better. An ancient ruler forgotten by time, cursed by the boredom of an abundance of power without a rival that can equalled their own. A fairy tale amongst fairy tales.</image:caption>
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  <url>
    <loc>https://www.nmonaghanart.com/portfolio/sketchbook-2022-24</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ae8016c197cf67949b9a45/af218cca-c243-4ab2-94d8-faa28a6edcd0/Tricorn+sketch.jpg</image:loc>
      <image:title>Portfolio - Sketchbook 2022-24</image:title>
      <image:caption>I always had an interest in the mythical beasts and fantasy that stories and art could bring to life. I wanted to try and imagine what a tricorn (a unicorn with three horns) might be like if it ever existed. Using references of existing animals and deciding which of the characteristics fit what I had envisioned. This was the design I was happy with. This was slightly harder than most humanoid creatures I had drawn In the past as I did not have the same level of anatomical knowledge to pull from. - 07/2024</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ae8016c197cf67949b9a45/e16b9626-dc9c-46d9-b51e-da68d7549a0c/Tricorn+in+room.jpeg</image:loc>
      <image:title>Portfolio - Sketchbook 2022-24</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ae8016c197cf67949b9a45/b434c59e-b5c1-4f53-a131-d4025de20ffb/outpost+rough.jpg</image:loc>
      <image:title>Portfolio - Sketchbook 2022-24</image:title>
      <image:caption>Abstract of ruins of an island type outpost, an attempt at trying to recreate the effect when using oil paint/pastels when creating work traditionally. -06/2024</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ae8016c197cf67949b9a45/bc725e84-6099-44e6-af80-0e848de4eaa3/Untitled_Artwork+25.jpg</image:loc>
      <image:title>Portfolio - Sketchbook 2022-24</image:title>
      <image:caption>Playing around with different brushes to create more tradition media style. Aiming to create a sense of scale by positioning town beside the figures arm. -04/2024</image:caption>
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    <image:image>
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      <image:title>Portfolio - Sketchbook 2022-24</image:title>
      <image:caption>Being able to view my roughs at a distance allowed me to see if the composition worked and identify any changes that need to be made.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ae8016c197cf67949b9a45/e05b589a-8bcc-483d-83a0-251094561be4/Rock_Formation_2_.jpg</image:loc>
      <image:title>Portfolio - Sketchbook 2022-24</image:title>
      <image:caption>Inspired by Stonehenge and the Giants causeway, I wanted to try creating an interesting, ancient floating rock formation. pulling inspiration from the fantastical theories surrounding sites such as those mentioned prior. Due to the lack of atmospheric perspective, it’s hard to infer the distances between the floating islands.-04/2024</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ae8016c197cf67949b9a45/008d34b5-f846-431f-9356-146f914aa554/Untitled_Artwork+20.jpg</image:loc>
      <image:title>Portfolio - Sketchbook 2022-24</image:title>
      <image:caption>Further practice of seascapes and trying to understand how reflections are produced and how to translate that into a painting. -05/2024</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ae8016c197cf67949b9a45/9a36b1f2-6d3a-4571-90d8-b2992fa31547/Rock_Formation_1_.jpg</image:loc>
      <image:title>Portfolio - Sketchbook 2022-24</image:title>
      <image:caption>-04/2024</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ae8016c197cf67949b9a45/8ccf1bbb-8087-4eeb-96d3-c3e1a425ec97/House_Sketches+2.jpg</image:loc>
      <image:title>Portfolio - Sketchbook 2022-24</image:title>
      <image:caption>Focusing on trying to creative a more narrative concept, I tried to focus on how this house would work and be accessible while designing. Who would live there and why amongst other things. -04/2024</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ae8016c197cf67949b9a45/4c5cc9c9-4cc5-4cf6-b45d-0002e51efa8f/A3_La_La_Land.jpg</image:loc>
      <image:title>Portfolio - Sketchbook 2022-24</image:title>
      <image:caption>la la land- 03/2024</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ae8016c197cf67949b9a45/bf214073-b3ff-46ef-93fc-c30445ef852e/IMG_2059.JPG</image:loc>
      <image:title>Portfolio - Sketchbook 2022-24</image:title>
      <image:caption>During university whist taking part in a module dedicated to traditional printing methods and bookmaking. I had created a screen print of a design where books hung from the benches of a tree. The idea being what stories could tree tell us, what has it witnessed while standing alone for all those years. What stories would the pages it produced tell us?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ae8016c197cf67949b9a45/2bad6f66-f48a-4e05-a43a-0f4bdced5b7f/Untitled_Artwork+14.jpg</image:loc>
      <image:title>Portfolio - Sketchbook 2022-24</image:title>
      <image:caption>Alien - 01/2024</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ae8016c197cf67949b9a45/93e22e65-2c80-4f24-a691-9807fecd7c46/Untitled_Artwork+24.jpg</image:loc>
      <image:title>Portfolio - Sketchbook 2022-24</image:title>
      <image:caption>Sketching poses to try and find one that felt uncomfortable and unusual, something that seemed like an imitation of how Humans would walk. I wanted to experiment with poses. The intention being it would subconsciously emphasise the ominous feeling the topic of UFOs and aliens evoke in pop culture. - 01/2024</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ae8016c197cf67949b9a45/19f8360f-aa58-455d-8fbe-f7f0bc483756/Sketches_Coraline_.jpg</image:loc>
      <image:title>Portfolio - Sketchbook 2022-24</image:title>
      <image:caption>While watching the film during the build-up to Halloween. I was inspired to then try and recreate a Coraline styled caricature with vibrant colours. Sketching multiple ideas, I was able to arrive at one which best captured the subject’s likeness. -09/2023</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ae8016c197cf67949b9a45/2c7e8fe3-52f2-4d4a-8486-e51b24fce77c/Coraline.jpg</image:loc>
      <image:title>Portfolio - Sketchbook 2022-24</image:title>
      <image:caption>Reimagining the subject as a Coraline character. ensuring to transfer their likeness into that world and style. -10/2023</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ae8016c197cf67949b9a45/f455d245-fdf6-4287-bf02-327aee99e12a/Untitled_Artwork+21.jpg</image:loc>
      <image:title>Portfolio - Sketchbook 2022-24</image:title>
      <image:caption>Concept art, during this I was focusing on the details that bring things to life such as fur lining under armour, so it was more comfortable while wearing. How the armour would be attached and secured in order to withstand combat. - 03/2023</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ae8016c197cf67949b9a45/d7be458e-94ce-4a84-b854-94e9fa989ba0/Watcher_Sketch.jpg</image:loc>
      <image:title>Portfolio - Sketchbook 2022-24</image:title>
      <image:caption>Breaking down the different forms allowed me to better understand how they would interact with each other. Making sure that the items of clothing would make sense in the environment the character was in. - 03/2023</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ae8016c197cf67949b9a45/b5beb7e6-ece1-41e8-bd0d-31c48c2fa090/Untitled_Artwork+17.jpg</image:loc>
      <image:title>Portfolio - Sketchbook 2022-24</image:title>
      <image:caption>Aim was to practice creating depth between the feathers of the wings. I wanted to attempt to aid in the recreation of a sketch I produced during my school days. I learned a lot about technique and values during this exercise. - 02/2023</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ae8016c197cf67949b9a45/3e43bead-ad47-46de-84e4-ab4be5b2283f/Untitled_Artwork+27.jpg</image:loc>
      <image:title>Portfolio - Sketchbook 2022-24</image:title>
      <image:caption>Original sketch from my GCSE sketchbook. I wanted to attempt to recreate now that I had the skills and knowledge of anatomy to do so. - 2015</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ae8016c197cf67949b9a45/8326f6a4-fc87-4a4f-ae47-d960f2fcc541/Naive_Optimism.jpg</image:loc>
      <image:title>Portfolio - Sketchbook 2022-24</image:title>
      <image:caption>I wanted to try to subtly infer that the angel depicted was facing an internal struggle and that the these conveyed that message more efficiently. Leading up to this I messed around with the framing of the image as I didn’t like the original. -04/2023</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ae8016c197cf67949b9a45/1f362f19-677d-49cd-adda-ed992690b200/Rework_Cm.jpg</image:loc>
      <image:title>Portfolio - Sketchbook 2022-24</image:title>
      <image:caption>Cherry moon - 01/2023 Wanted to depict a rock formation out at sea and create a narrative around it to give it some significance. I was also experimenting with how you can use form to guide the eye following the cherry blossoms from the tree down the image to the bottom of the stack formation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ae8016c197cf67949b9a45/cf76cf05-bdcc-4afe-b2d9-1981cb9af058/Dragon_N_Wizard.jpg</image:loc>
      <image:title>Portfolio - Sketchbook 2022-24</image:title>
      <image:caption>Random doodles experimenting with the utilisation of light and focal points to guide the viewer to the important narrative aspects of the image. I also didn’t want to try reimagining the dragon to be more unique in comparison to those commonly depicted in western culture. - 06/2023</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ae8016c197cf67949b9a45/426a032f-e449-4c81-abcb-2e0329294449/Untitled_Artwork+22.jpg</image:loc>
      <image:title>Portfolio - Sketchbook 2022-24</image:title>
      <image:caption>Technical practice, at the time I had just bought an iPad and was trying to understand the limits of the software Procreate. I also wanted to try and practice how fabrics can be affected by physics and how light may interact with dynamic surfaces. - 12/2022</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ae8016c197cf67949b9a45/bfe7479e-8ef5-45a9-a59b-ce00715c918c/Untitled_Artwork+23.jpg</image:loc>
      <image:title>Portfolio - Sketchbook 2022-24</image:title>
      <image:caption>While playing around with different layer settings that differed from those of adobe, I aimed to try and recreate a facial burn and how that may appear. The story I created in my head for this was that he had been caught in a forest fire in which he supposed to reside over. - 12/2022</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ae8016c197cf67949b9a45/3ce6f5fa-28fe-43d4-98b0-c09a2195c6f5/Elf_Rough.jpg</image:loc>
      <image:title>Portfolio - Sketchbook 2022-24</image:title>
      <image:caption>Roughly playing around with shadows. I find by doing it this way I can see early on how the image might look and any changes that may need to be made. - 12/2022</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ae8016c197cf67949b9a45/169795c6-1c73-4500-83ef-bc781ac521c6/Fever_Dream.jpg</image:loc>
      <image:title>Portfolio - Sketchbook 2022-24</image:title>
      <image:caption>Continuing to see how different layer settings can interact with each other in ways that could achieve the desired outcome in shorter time periods. - 07/2023</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ae8016c197cf67949b9a45/ede27dea-fb81-495c-b929-a468624ecc75/IMG_2048.JPG</image:loc>
      <image:title>Portfolio - Sketchbook 2022-24</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ae8016c197cf67949b9a45/f1cee811-05d0-4c92-bb01-714e923bf964/nanc+mitch+trump.jpeg</image:loc>
      <image:title>Portfolio - Sketchbook 2022-24</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ae8016c197cf67949b9a45/9ef76d35-231c-4a10-acb7-62ea8b0f1e4a/trump+whitehouse+sketch+pic.jpeg</image:loc>
      <image:title>Portfolio - Sketchbook 2022-24</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.nmonaghanart.com/portfolio/spraypaint</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ae8016c197cf67949b9a45/1638846925862-DMNKR934BIPMHUTQZ9FF/Untitled_Artwork+9.png</image:loc>
      <image:title>Portfolio - Spray paint landscapes</image:title>
      <image:caption>This was an image that I later animated into a GIF. It was for a small rap song called bury me alive. The artist wanted something that could be in the background of the music video while the music played over the top. He wanted something that felt artsy while grassroots and so he felt that this style of spray paint street art was a nice fit. Recreating this look helped me learn a lot in my early days of digital art.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ae8016c197cf67949b9a45/1638846691045-1PGGGVZWWMTT4F1U0430/Untitled_Artwork+8.png</image:loc>
      <image:title>Portfolio - Spray paint landscapes</image:title>
      <image:caption>Rough:3 While experimenting with how to create a more traditional look I was inspired by the idea of what it must have been like for those who first discovered new lands and the ominous feelings that must have evoked crossing paths with other expeditions while exploring these new worlds.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61ae8016c197cf67949b9a45/76e5bd13-3b67-4278-874b-6b0b8b3ea752/IMG_0814.JPG</image:loc>
      <image:title>Portfolio - Spray paint landscapes</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ae8016c197cf67949b9a45/100a52b5-e6d8-4929-9af7-c05dc7d052f9/f2981fbb-e385-4d34-a7be-1c222f3098ef.JPG</image:loc>
      <image:title>Portfolio - Spray paint landscapes</image:title>
      <image:caption>Feeling the festive spirit, I endeavoured to try throw together a concept for a Christmas card. Inspired by movies such as home alone, elf and Santa clause. The aim was to depict and capture the awe felt by children around the world awaiting Christmas morning looking to the stars.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ae8016c197cf67949b9a45/fdca0941-d15d-4505-a2e4-bac14e48599a/Untitled_Artwork+1.jpg</image:loc>
      <image:title>Portfolio - Spray paint landscapes</image:title>
      <image:caption>Rough 2: Experimenting with colours and different brushes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ae8016c197cf67949b9a45/3374ea38-710e-4838-aaac-587fd90b64a8/Untitled_Artwork.jpg</image:loc>
      <image:title>Portfolio - Spray paint landscapes</image:title>
      <image:caption>Rough:1 Experimenting with how to encourage the order in which someone views the image and placement of focal points.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nmonaghanart.com/portfolio/day-job</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ae8016c197cf67949b9a45/f95598f0-6a97-42ce-8a01-3b47d77dd8ef/Barbie+cocktail.jpg</image:loc>
      <image:title>Portfolio - Day job</image:title>
      <image:caption>Final concept: The barbie.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ae8016c197cf67949b9a45/d7e7233d-b3ce-4db2-8845-bcb3860c6e1c/Untitled_Artwork+8.jpg</image:loc>
      <image:title>Portfolio - Day job</image:title>
      <image:caption>Rough 1: During 2023 during the launch of the barbie movie, I was inspired to try and imagine a cocktail that we could capitalise on that while also helping to solve the needs of the business. The aim was to capture the essence of the movie and capitalise on the perceptions/hype around it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ae8016c197cf67949b9a45/6645f427-3c15-4a54-8802-6d1c56b1d106/PHOTO-2023-08-15-17-47-47.jpg</image:loc>
      <image:title>Portfolio - Day job</image:title>
      <image:caption>Poster and cocktail : 2023</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ae8016c197cf67949b9a45/18acf76b-85d4-43c3-ba9b-7b7443632916/Back_Template.jpg</image:loc>
      <image:title>Portfolio - Day job</image:title>
      <image:caption>Hospitality in comparison to other industries has a relatively high turnover rate. The menus frequently change and drink specifications fluctuate. The goal for consistency across the whole brand is challenging to achieve. While performing the role of Team Trainer and Team Leader I recognised the differing learning styles within the team. I sought to provide realistic examples of the cocktails to ensure the standard/image the brand desired each product to have, could be achieved more easily.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ae8016c197cf67949b9a45/e71f13fd-4226-468c-be48-f84fe697ee00/Pornstar.jpg</image:loc>
      <image:title>Portfolio - Day job</image:title>
      <image:caption>I aimed to create revision cards that could be used by both staff with more traditional learning styles and for those more kinaesthetically inclined something more visual/interactive. I landed on the idea of a playing card game. I could use these for random spot tests or to play games with staff.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ae8016c197cf67949b9a45/c187efcb-4ccf-40d4-bc89-ce459e3e2620/tempImage8oB2GJ.jpg</image:loc>
      <image:title>Portfolio - Day job</image:title>
      <image:caption>I started by making each of the cocktails and photographing them. This was inspired by a bi-weekly challenge created within the company. The best photos of selected cocktails would win a prize and be featured in the following newsletter.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ae8016c197cf67949b9a45/761d31ae-0dd2-461e-9065-aebbd6cc745e/tempImageWine16.jpg</image:loc>
      <image:title>Portfolio - Day job</image:title>
      <image:caption>This was going to be a vital component of the cards. The pictures would reinforce the finish each drink should have. Fulfilling expectations of both the brand and customers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ae8016c197cf67949b9a45/7ccae18b-da88-4202-b92d-4ce021b88e62/Gold_Digger.jpg</image:loc>
      <image:title>Portfolio - Day job</image:title>
      <image:caption>Example 1: Gold digger After creating the template, I was able to then quickly integrate each of the cocktails on the menu at the time. The cards contained, interesting facts, glass type icons and star difficulty. Creating interest in the history and culture each drink possessed, while increasing their knowledge of the subject. In turn instilling confidence in making recommendations when requested.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ae8016c197cf67949b9a45/ef9fc8ae-cdb9-4a9d-ab22-7b5f8e57dd22/Strawb_Margarita.jpg</image:loc>
      <image:title>Portfolio - Day job</image:title>
      <image:caption>Example 2: While composing the images I wanted to show the ingredients and flavours the cocktails contained. By capturing the visual essence of the drink within the cards, I aimed to reinforce and expand upon the bartender’s current knowledge and confidence around the products they were selling.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ae8016c197cf67949b9a45/8a76b025-f7e6-4c39-9dc8-70cb7e9e333c/Espresso_Martini.jpg</image:loc>
      <image:title>Portfolio - Day job</image:title>
      <image:caption>Example 3: When looking at other card games I wanted to try and have each one feel like it was unique and special. While also relating to the cocktail it represented through the colour schemes and textures used.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ae8016c197cf67949b9a45/81ce2ed7-d4d9-49e7-9a81-42c011fb100d/tempImageISDpMF.jpg</image:loc>
      <image:title>Portfolio - Day job</image:title>
      <image:caption>Final Product: After finalising the designs, I was able to upload the files and send to print. I used a company that prints industry standard playing cards in order to deliver the professional finish I had envisioned at the start of this project. This allowed for a level of robustness that would be required for use within the intended environment.</image:caption>
    </image:image>
  </url>
</urlset>

